Should we now officially ban Snapchat from Special Database our advertising strategies? Or can we still reach target groups with it? Target group & content Do you want to know if Snapchat can be a good advertising channel for you as a marketer? To find out, it is important that you look at the possibilities of Snapchat. Your target audience and Special Database content are the starting point for this. Can you reach your target group on the medium and does that have added value? Audience Snapchat Ads If your target group is young people between the ages of fifteen and nineteen, you're in the right place. According to the Newcome survey , more than half of 15 to 19-year-olds use Special Database Snapchat on a daily basis.
Is your target audience older? Then I do not Special Database recommend Snapchat as the preferred channel in your advertising strategy. 20 to 39 year old's use it very little: only 32% of them are on Snapchat and only 16% do so on a daily basis. Opportunities Special Database The advertising options Snapchat offers in terms of targeting, goals (reach and conversion) and advertising options are fairly similar to other social media channels. For example, you can put away multiple videos and advertisements in story form. But where the medium still excels is the augmented reality lens and the filters. Augmented Reality Lens & Filters The app became popular with the AR lens. Through Special Database augmented reality, Snapchat communicates with the user.
It places characters and products from Special Database the world around or on the face of the Snap chatter. One of the most famous Dutch campaigns with an AR lens was ING's Gay Pride lens. This lens transformed users' faces into a colored lion. A filter Special Database lens is a layer that a user can place over his or her snap. This can be a frame, or a special layout. These two features ensure that Snapchat is still an interesting channel. But the downside is that they mainly offer branding opportunities. They are less suitable if conversion is the goal. So think about Special Database this carefully before developing a filter. The costs for this can be high if you want to use it on a large scale.